Pioneer Readers Choice
We are beyond excited to announce that Michigan Primary Care Partners & West Michigan Pain had an incredible year for The Pioneer Big Rapids All-Area Readers' Choice Awards! For 2024, we were honored with several prestigious recognitions:
Ashley Goote, Pharmacist - Best Pharmacist
Best Outpatient Medical Facility - Michigan Primary Care Partners
Best Place to Work - Michigan Primary Care Partners
Dawn Giese, Nurse Practitioner - Best Nurse Practitioner
Dennis Behler, Physician Assistant - Best Physician Assistant
Dr. Jessica Reed, - Best Family Doctor
Dr. Roman Zolotoy- Best Surgeon
Emma Carte, RN - Best RN
In addition, we received recognition as Finalist for the following:
Best Physician Assistant-MPCP
Best Pharmacy- West Michigan Pharmacy
Best Family Doctor's Office-MPCP
Patti Bell, Nurse Practitioner
Patty Jackson, Physician Assistant
Lisa Shoemaker, Nurse Practitioner
Lisa Shoemaker, NP Alternative medicine
Pioneer Readers Choice
We are excited to announce the winners and finalists of the Pioneer Readers Choice Awards!









Multi-Specialty Primary Care Provider in West Michigan
Welcome to MPCP: A West Michigan Health Company
Michigan Primary Care Partners (MPCP) is an independent health care provider for primary care and internal medicine for adults. We offer a comprehensive approach to your overall health focusing on a range of areas, including preventive care, mental health, aesthetics, wound care treatment, chronic care management, and more – in other words, whatever it takes to keep you healthy.
If you’re ready to experience care from a primary care physician who truly puts you first, request your first appointment with the team at MPCP today. We can’t wait to join you as your partner in health.
Meet the Top Team in Michigan Healthcare
Our Passionate Providers
Meet Alyssa Huebner
Alyssa Huebner, FNP-C, is a board-certified Family Nurse Practitioner with more than 8 years of critical care nursing experience. Alyssa received her bachelor’s degree from Davenport University in Grand Rapids, MI, followed by her master’s degree from Carson-Newman University in Tennessee. Alyssa is passionate about women’s health and increasing the quality and accessibility of rural healthcare. The Stanwood native is excited to be back home serving the Big Rapids and Canadian Lakes communities. Alyssa is accepting new patients at our Big Rapids and Canadian Lakes offices!
Meet Dawn Giese
Dawn Giese, FNP, received her Associates in Nursing from Ferris State University and went on to complete her Bachelors and Masters in Nursing Education in addition to her Masters as a Family Nurse Practitioner from Chamberlain College of Nursing. Dawn has a wealth of healthcare experience, ranging from Public Health to cancer services, infection prevention, Walk-In care, and Occupational Medicine. Dawn holds the following certifications: Basic Life Support, Advanced Cardiac Life Support, Neonatal Resuscitation and is a Certified Lactation Counselor and a TB instructor for the State of Michigan. She is a member of the American Academy of Nurse Practitioners and the American Nurses Credentialing Center.
Meet Dennis Behler
Dennis Behler, PA, is a nationally certified Physician Assistant, with more than 10 years of experience in internal medicine and pain management. He received his undergraduate degree in health sciences from Grand Valley State University, and completed his Physician Assistant Masters degree at the Massachusetts College of Pharmacy. Dennis is accepting new patients at our Big Rapids and Reed City practices.
Meet Jessica Reed
Dr. Reed received her undergraduate degree in Neuroscience from the University of Miami in Florida and then received her medical degree from St. Matthew’s University School of Medicine in the Cayman Islands. She completed an internal medicine residency training program at Memorial Hospital in Hollywood, Florida. Following this, she moved back home to Michigan and currently works as a part time faculty at the Michigan State University College of Human Medicine. Dr. Reed enjoys wakeboarding and spending time with her family and cats.
Meet Lisa Shoemaker
Lisa Shoemaker, FNP, is a Family Nurse Practitioner with decades of experience that ranges from specialized certification in Gerontology to Walk-In care, occupational health, oncology, inpatient psychiatric care, ER, medical-surgical care and quality and risk management. Lisa received her Master of Science – Leadership & Education, from Regis University in Denver, Colorado before obtaining her Master in Nursing Practice from Chamberlain College of Nursing in Chicago, Illinois. Lisa is certified in Basic Life Support, has served as a Professional Nurse Tutor, and has lead provider education for physicians, specialists, and other medical staff to improve systems that aid in quality and practice improvement.
Meet Neil Goodman
Dr. Goodman completed his undergraduate degree at the University of Michigan and received his medical degree from Michigan State University. He fulfilled his residency in Family Medicine. Dr. Goodman is also the coordinator/speaker for Health Recovery Program.
Meet Nicole Urbon
Nicole Urbon, AGNP-C, is a Certified Nurse Practitioner with more than 10 years of nursing experience in home health care, including acute care and the management of chronic diseases. Nicole obtained her Associate Degree in Nursing from Montcalm Community College, followed by her Bachelor’s Degree and Master’s Degree in Nursing from Spring Arbor University. She is certified as a Nurse Practitioner through the American Association of Nurse Practitioners.
Meet Rashmi Juneja
Dr. Juneja attended Gandhi Medical College in Bhopal, India and is a board certified internal medicine specialist. She completed her residency at State University of New York at Buffalo in New York. She is highly trained and sub-specializes in cardiovascular diseases, GI, endocrinology, and women’s health. She has been practicing in West Michigan since 1999.
Meet Sarah Geoghan
Sarah Geoghan, AGNP-C, is a board-certified Adult-Gerontology Nurse Practitioner. She earned her Bachelor of Science in Nursing from Hope College and her Doctor of Nursing Practice from Grand Valley State University. Sarah brings eight years of bedside nursing experience in adult intermediate and step-down care, both in the Grand Rapids area and across the country as a travel nurse. She has also served as a sexual assault nurse examiner. Certified by the American Academy of Nurse Practitioners, Sarah is passionate about providing holistic, compassionate care and education to patients ranging from young adults to older generations.
Meet Roman Zolotoy
Dr. Zolotoy attended medical school at the Michigan State University College of Osteopathic Medicine with additional education at Harvard Medical School. He completed residencies at the Detroit Medical Center in Detroit, Michigan and at Tufts Medical Center in Boston, Massachusetts. Dr. Zolotoy is a published author and is board certified in both Pain Medicine and through the American Board of Physical Medicine and Rehabilitation.
Meet Sarah Reed
Sarah Reed, NP, comes to us from Bronson Healthcare Group, where she served as a charge nurse, in the Hemodialysis Unit and Chemotherapy Administration, caring for Cancer patients. Sarah has also worked as a Clinical Instructor at Kellogg Community College, where she trained nurses. Sarah received her Nursing training from Southwestern Michigan Community College, went on to obtain a Bachelor in Science and Nursing from Indiana Wesleyan University and studied at Walden University to become Certified as a Nurse Practitioner. Sarah has worked side by side with physicians, nurses, case management, pharmacists and social workers and is excited to offer her patients that same coordinated care at West Michigan Pain.
Meet Christopher Petoskey
Christopher is a graduate of the Family Nurse Practitioner program at Villanova University and holds a BA from Grand Valley State University and a BSN from West Chester University of Pennsylvania. With a diverse clinical background, he has gained valuable experience at renowned institutions like Children’s Hospital of Philadelphia and the University of Pennsylvania, as well as other healthcare facilities in Michigan and Pennsylvania.
Meet Kotomi Obayashi
Dr. Kotomi Obayashi is a graduate of Michigan State University College of Osteopathic Medicine. She completed her residency training in Physical Medicine and Rehabilitation (PM&R) at the University of Missouri, followed by a fellowship in Pain Medicine at the Medical College of Wisconsin. She is board-certified in PM&R through the American Board of Physical Medicine and Rehabilitation.
In addition to her clinical work, Dr. Obayashi is a published researcher and author. She is committed to helping patients manage chronic pain using the latest evidence-based treatments, with a focus on restoring function and improving quality of life.
Meet Ashley Goote
Ashley grew up in Mecosta County, where she spent her early years at Morley Stanwood Community Schools. She went on to complete her undergraduate and graduate education at Ferris State University where she acquired her Doctorate in Pharmacy, or PharmD degree. Ashley has worked as a Pharmacist since 2005, and became Pharmacy Manager at West Michigan Pharmacy when it opened in 2015. She has served as an American Heart Association Basic Life Support Instructor and has also taught an American Pharmacists Association Pharmacy-Based Immunization Delivery Certificate Training Program. Ashley lives in Big Rapids with her husband, Jonathan, daughter Hadley, and yellow Lab Sofia Dog. In her free time, she enjoys reading, travelling, and kayaking.
Meet Justin Hampel
Born and raised near Chippewa Lake, Justin Hampel, Pharm. D., is a graduate of Ferris State University College of Pharmacy. For the last 17 years he served as the pharmacy manager at Rite Aid Pharmacy in Big Rapids, where it was his privilege to care for the residents of Mecosta County. Justin and his wife live on their family's farm where they raise Quarter Horses and Hereford Cattle
Meet Emma Carte
Emma Carte, RN, is a dedicated member of our Care Management team with 15 years of nursing experience. She earned her Associate Degree in Nursing from Mid-Michigan Community College and her Bachelor’s in Nursing from Davenport University. Emma is committed to supporting patients through care coordination, resource connection, and education on both acute and chronic health conditions. Her passion for care management enables her to make a positive impact on the lives of those she serves. Outside of work, Emma enjoys spending quality time with her family and friends.

Total Healthcare From Your Primary Care Physician
Comprehensive Internal Medicine Services
Virtual Family Medicine Doctor Visits
Telehealth Care When & Where You Need It
From increasing access for our patients to simply making healthcare more convenient, telemedicine is a great option for keeping your care consistent. MPCP offers virtual doctor visits from the comfort of your own home or office!
Our providers are available for telehealth visits for acute and chronic care, as well as preventative care. No matter where you call or text fromhome, our team is ready to provide quality care when and where you need it.

Michigan’s Leader in Primary Care
Convenient Locations Across West Michigan
- Big Rapids20095 Gilbert Road, Suite BBig Rapids, MI 49307(231) 592-1360Mo 07:00 am - 06:00 pmTu 07:00 am - 06:00 pmWe 07:00 am - 06:00 pmTh 07:00 am - 06:00 pmFr 07:00 am - 05:00 pmSa 08:00 am - 01:00 pmSu Closed
- Grand Rapids4024 Park East Court SE, Suite CGrand Rapids, MI 49546(231) 592-1360Mo 07:00 am - 06:00 pmTu 07:00 am - 06:00 pmWe 07:00 am - 06:00 pmTh 07:00 am - 06:00 pmFr 07:00 am - 05:00 pmSa ClosedSu Closed
- Canadian Lakes8540 105th Avenue,Stanwood, MI 49346(231) 972-2710Mo 07:00 am - 06:00 pmTu 07:00 am - 06:00 pmWe 07:00 am - 06:00 pmTh 07:00 am - 06:00 pmFr 07:00 am - 05:00 pmSa ClosedSu Closed
- Reed City22018 Professional Drive,Reed City, MI 49677(231) 832-1111Mo 07:00 am - 06:00 pmTu 07:00 am - 06:00 pmWe 07:00 am - 06:00 pmTh 07:00 am - 06:00 pmFr 07:00 am - 05:00 pmSa ClosedSu Closed
- West Michigan Pharmacy20095 Gilbert Road, Suite BBig Rapids, MI 49307(231) 305-4095Mo 08:00 am - 06:00 pmTu 08:00 am - 06:00 pmWe 08:00 am - 06:00 pmTh 08:00 am - 06:00 pmFr 08:00 am - 05:00 pmSa 09:00 am - 01:00 pmSu Closed
- Big RapidsAddress:20095 Gilbert Road, Suite B, Big Rapids, MI 49307Phone:(231) 592-1360
- Grand RapidsAddress:4024 Park East Court SE, Suite C, Grand Rapids, MI 49546Phone:(231) 592-1360
- Canadian LakesAddress:8540 105th Avenue, Stanwood, MI 49346Phone:(231) 972-2710
- Reed CityAddress:22018 Professional Drive, Reed City, MI 49677Phone:(231) 832-1111
- West Michigan PharmacyAddress:20095 Gilbert Road, Suite B, Big Rapids, MI 49307Phone:(231) 305-4095